Ferrell envisions a world, for example, where your routine morning coffee would be automatically ordered at the exact time to have it waiting for you at your local cafe on the way to work.
Just a short walk from the tourist hoards of Montmartre, Le Bal is a cultural photography centre on an out-of-the-way mews, with a cafe on the ground floor facing out onto a small park.
Indeed Claus himself formerly worked in the fashion industry, and his cafe is frequented by the trendy set looking for a healthy -- yet stylish -- way to start the day.