The teenager will get paid to make every tournament she plays the one to watch--whether it be a men's or a women's event.

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They reason that since there is a heavy concentration of 18-44 year old men that watch football, it is a good environment to sell Chevy pick-up trucks.

FORBES: Content and Context Will Drive the Next Generation of Advertising

On a Thursday night in the Flatiron District of Manhattan, Ms. Steinberg met her client at Bounce, a sports-themed club where men watch women more intently than they watch the Rangers.

WSJ: Lonely Hearts Give Flirting 101 a Try

The "Watch This Space" Award goes to the Abacus Smart Watch 2006 , a great improvement over previous smart watches using Microsoft's SPOT technology albeit one that Fossil itself seemed less excited about than the category runner-up, the Fossil Men's Bluetooth Watch .

ENGADGET: Switched On: The 2006 Switchies -- Portable Products

To appease the crowd of headline-hungry journalists at the Television Critics Association semi-annual TV confab and the 26 million viewers who regularly watch Abdul's top-rated series American Idol, the two men and their team have spent the 36 hours since the famously loopy host announced her departure via Twitter seeking alternatives.

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Watch DOGS is a national father and father-figure program designed to connect men in the community with their schools.

WHITEHOUSE: Connecting Fathers with Their Schools

As well as flagging names on watch-lists, it also sifts historical records to reveal hidden relationships: if two men have entered a country several times on the same plane, sitting apart from each other, might one be a moneyrunner and the other his overseer?

ECONOMIST: Computing: What's in a name? | The

In general, it refers to men (yes, almost always men) who labor in creative and financial independence from name-brand watch companies owned by LVMH, Richemont and Swatch (think Piaget, Cartier, Vacheron Constantin).

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