"The supplemental index has been on the upswing for quite a while, " says Aaron Wall, a search engine consultant and Google-watcher.
The health care business is not even on the radar of most sell-side analysts who cover Verizon on Wall Street, according to a search of analyst notes.
FORBES: Verizon Makes Push Into Health With What Looks Like Gmail, But Isn't
From the standpoint of value, it is fair to say that Facebook is to social media as Google (GOOG) is to search since at one point Wall Street was forced to answer this same question of both Google and (before it) Yahoo (YHOO).
Who hasn't been ambitious and in search of a mentor like Wall Street's young stockbroker Bud Fox, or frustrated in a dead-end job like American Beauty's suburban ad executive Lester Burnham, or scared of being fired like the desperate real estate salesmen in Glengarry Glen Ross?
For instance, if I were preparing for an interview at The Wall Street Journal, I could use Graph Search to find which of my friends and friends of friends worked there.
The wall would be undermined totally if people could use search engines to find Times material elsewhere.
After an exhaustive search, they found him urinating against a wall, and in gratitude to the townsfolk for their help, the merchant had the statue built, immortalizing his impetuous son for the ages.
Remember all that information that Facebook's 500m users are sharing is locked behind Facebook's wall out of the reach of Google's spiders and search smarts.
Wall Street yawned as Facebook unveiled its newest innovation, Graph Search.
The search was initially launched near the town's harbour wall, known locally as the pier, after a fisherman reported seeing the boy being swept out to sea by a wave.
The shares jumped almost 5pc in late trading on Wall Street on Tuesday night as Mr Zuckerberg signalled an interest in search, underlined a commitment to mobile and said new products will be introduced over the next few months.
FORBES: Yes, Facebook Is A Speculative Stock: Why Do You Ask?
If you're looking for a new pair of shoes that won't squeeze your wide feet, a search engine can help, but a post on your Facebook wall will result in faster responses from your most trusted critics--your friends.
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