"The supplemental index has been on the upswing for quite a while, " says Aaron Wall, a search engine consultant and Google-watcher.

FORBES: Internet

The health care business is not even on the radar of most sell-side analysts who cover Verizon on Wall Street, according to a search of analyst notes.

FORBES: Verizon Makes Push Into Health With What Looks Like Gmail, But Isn't

From the standpoint of value, it is fair to say that Facebook is to social media as Google (GOOG) is to search since at one point Wall Street was forced to answer this same question of both Google and (before it) Yahoo (YHOO).

FORBES: Facebook and Nasdaq: Two Faces of Lost Credibility