In supporting the partnership, staff also showed support with their feet, by taking part in the company's "Walk the World" event.
"While they may not be needed during a walk, in the event of an accident, a casualty could be sitting in the snow and ice for over an hour before search teams reach them, " he said.
Since then a variety of sponsors, including Cadillac and Motorola, have poured millions of dollars into the event only to walk away, frustrated by disorganization, erratic television coverage and the constant threat that the boat they back won't even survive the semifinals of a race that is held every four years or so.
"It's a bit of a gamble to walk away from such an iconic event that has been such a big and critical part of their marketing program, " says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management in Evanston, Ill.
As we walk into our separate rooms, the event's organizers, Cassidy Dart and James Simpson of Pol Roger, announce that we have 40 minutes for the six white wines, a 20-minute break, followed by 40 minutes on the reds.
Everyone agreed that he brought a soldierly efficiency to the event, in which he had to walk backwards before the queen without tripping.
People raise money for Team FD by tapping their friends and family for donations before participating in an athletic event that can be anything from a 5K walk to an Ironman triathlon.
With 17 men in the final, it was predictably a drawn-out affair, just being shaded by the men's 50km walk that had taken place earlier on Friday as the longest event on the athletics program.
Events that were planned for Earth Hour included an astronomy and wildlife-watching event near Broadford on the Isle of Skye and a "spooky walk" in the Auld Kirk and the Auld Brig in Ayr.
And going beyond a casual walk, I can jog, bike and run, sometimes all in the same event (triathlon).
He wore a harness at the insistence of those sponsoring the event, officials say, despite what he said was his desire to walk without a safety rig.
He didn't have to walk out, but he could have given a sharper critique of Ortega's histrionics after the event.
Giffords was one of 19 people shot at a political event at a shopping plaza in Tucson, Arizona, and spent months relearning how to speak and walk.
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