One of the more curious aspects of the awareness campaign is that it doesn't focus solely on the exorbitant resolution -- in fact, it gives almost equal weight to other visual promises that Sony hopes will persuade producers, directors and cinematographers to make the leap before anyone else does.
The restorers began shooting digital copies of the damaged prints with high-resolution professional cameras and specialized no-glare lighting Saturday at the School of Visual Arts in Manhattan, wearing white gloves to handle the images as though they were museum pieces.
One pair of the nine on board has sharper visual acuity than the human eye - the resulting images will have more than three times the resolution of anything yet seen on the planet.