Universal Everything worked with a London-based visual effects company in order to get the high resolution detail necessary.

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One of the more curious aspects of the awareness campaign is that it doesn't focus solely on the exorbitant resolution -- in fact, it gives almost equal weight to other visual promises that Sony hopes will persuade producers, directors and cinematographers to make the leap before anyone else does.

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The restorers began shooting digital copies of the damaged prints with high-resolution professional cameras and specialized no-glare lighting Saturday at the School of Visual Arts in Manhattan, wearing white gloves to handle the images as though they were museum pieces.

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