What is really exciting is that many consumers, with all their virtual identities to manage, are starting to want their branding services for themselves.

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The jab comes as Apple announced it will build a slew of business-friendly features for the iPhone and iPod Touch, including support for push e-mail, push calendaring, push contacts, virtual private networks and support for certificates and identities into the next version of its iPhone operating system.

FORBES: IPhone Goes Corporate

The jab comes as Apple (nasdaq: AAPL - news - people ) announced it will build a slew of business-friendly features for the iPhone and iPod Touch, including support for push e-mail, push calendaring, push contacts, virtual private networks and support for certificates and identities into the next version of its iPhone operating system.

FORBES: IPhone Goes Corporate

These identities are multi-dimensional mash-ups of the personal, professional, digital, and virtual.

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