Web sites like Funny or Die and College Humor operate as loosely run studios, producing material that viewers vote up and down.
After a viewers' vote, the 23-year-old from Pembrokeshire in west Wales landed the West End role.
BBC: NEWS | Entertainment | Connie wins Maria talent contest
After these videos are submitted and published to SportingNews, viewers can vote for their favorite Play of the Week.
Viewers can vote online, via phone calls or by text messaging, and those votes comprise 50 percent of each couple's score.
Sky digital viewers are able to vote for the "brainiest" contender - that is, the one who they think looks the most brainy at the start of the show (I did say it had dumbed down).
The voiceover tells viewers that they can soon vote for someone to set their local policing priorities.
BBC: TV advert bids to boost turnout in police commissioner vote
The 10-part series, called Restoration, will focus on 30 historical buildings around the UK and viewers will be asked to vote on which one should be restored.
Viewers are being asked to vote on their favourite moments, such as Mo Farah's gold medal wins, Ellie Simmonds' swimming triumphs and even the Queen's James Bond-style skydive.
During the first week viewers had the chance to vote for which contestant they wanted to see undergo a task to win food for the rest of the group.
As the first eviction vote looms, and McCririck, or Big Mac to his viewers, is in line to be given his marching orders, the track staged the Vote: Keep Big Mac In Handicap Chase, on Thursday.
In TV land, viewers of the megahit U.S. show "American Idol" vote with their phones, shaping its future along the way.
"The involvement in the debate of prisoners and prison staff will offer Question Time viewers a unique insight into their views on the issue of the right to vote as well as more general questions, " the spokesman said.
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