While some valid criticisms have been directed at this campaign, it gets at the notion of how fractured our view of identity is in the digital age.

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"It's disappointing from a branding and local identity point of view" to see the BSX close, said Kevin Martin, general manager of Bendigo-based broker Strategem Investment Services.

WSJ: The End of the Line for Famed Exchange

But it is a choice about their own identity and about signing up to a European view on the world - whether it's the Kyoto protocol or whether it's the international criminal court or whether it's a commitment to working through the UN and through multilateral institutions whenever possible.

BBC: Breakfast with Frost

Some governments argue that building a common brand identity threatens to detract from their island's individuality, a view that exasperates Jean Holder, secretary general of the Caribbean Tourism Organisation, the local trade body.

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Residents will be given the chance to view the plans and hold discussions in small groups to "help create a new brand and identity for the Welsh Streets".

BBC: Madryn Street