Though the futuristic setting of the game has drawn mixed reaction from the gamers with fervent discussions on leading video-gaming forums, we believe the trailer is generating good publicity for the eagerly anticipated game, as intended by the company.

FORBES: Move up http://i.forbesimg.com t Move down

And lately it seems that just about every group is building some kind of online community hub with forums, video, and even more information.

FORBES: Google+, Plus or Minus?

If, say, the marketing department built a site for a band, it would have to unify multiple technology systems, including discussion forums, video players and e-commerce systems--and constantly update these hodge-podge systems with new content to regularly attract consumers.

FORBES: Magazine Article

He shows up at China Central Television talk shows, real-estate forums and online video interviews.

WSJ: Outspoken Real-Estate Executive Makes Few Friends Among Public

It tried to control the damage by defending its commitment to customer service on forums where folks were talking about the video.

FORBES: Crowd Control

Gif's enduring popularity has also been helped by the fact it supports animations, making it easy for people to embed short clips into blogs, and copy and paste jokey looping video - such as odd actions by the actor James Van Der Beek - into discussion forums.

BBC: Webby Awards