Though the futuristic setting of the game has drawn mixed reaction from the gamers with fervent discussions on leading video-gaming forums, we believe the trailer is generating good publicity for the eagerly anticipated game, as intended by the company.

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And lately it seems that just about every group is building some kind of online community hub with forums, video, and even more information.

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If, say, the marketing department built a site for a band, it would have to unify multiple technology systems, including discussion forums, video players and e-commerce systems--and constantly update these hodge-podge systems with new content to regularly attract consumers.

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