The Doppel 2.0 is an updated, streamlined version of the first democratized split-seconds chronograph, hand-built by the man who did the democratizing.
Apple obviously writes its own software for the iPhone, but Samsung's phones all run a customized version of Google's open-source Android, and Samsung is so dominant that it could very well split off and start building its own version of Android, just as Amazon did with the Kindle Fire.
The new Kindle Fire family uses a new version of Amazon Silk with the unique "split browser" architecture that leverages the computing speed and power of Amazon Web Services to deliver content faster.