Even though the campaign states that "men drink more on average than women" and "suffer more ill effects as a result, " it's targeted to women in an effort to play on their vanity, said a Scottish government spokeswoman who asked not to be named.

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Dermatologists said vanity is a strong motivating force when it comes to sunscreen use.

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But in a recent interview with Vanity Fair, Jolie said that she is considering leaving acting.

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"It was an act of vanity that he avoided, " he said.

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Matthew Sinclair, chief executive of the TaxPayers' Alliance, which campaigns for lower taxes, said HS2 was a "great vanity project... poor value compared to more affordable alternatives, but there is still time to reconsider that white elephant".

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The Liberal Democrat group said the contribution had been "little more than a vanity project" for the Tory group.

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Once again, however, logic must defer, in this case, to the vanity and power-hunger of national politicians and, it must be said, to the enduring loyalties of Europeans to their nation-states, despite a striking increase in their affirmations of a local or tribal identity.

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