JetBlue is a strong and well-defined value brand (which helped it weather the recession).
T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.
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Japan may ultimately get its act together to become a high-value brand producer and player in Asia's new consumerism.
Wal-Mart Stores Inc. is working with the first lady to make healthy change in its Great Value brand, to reduce the cost of fresh produce, and to tackle food deserts.
Brands can no longer ignore this opportunity for communicating brand value and building brand trust by engaging with existing and potential customers.
Kindle and Nook users are more conservative consumers, who look for value over brand.
Gap and Old Navy brands are differentiated by their pricing points, with Old Navy being the value priced brand.
However, there is a good side to having the dollar stores and Walmarts as indirect competitors since they lower the value of brand names with their cheap prices.
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The contribution that four important intangible assets--reputation, innovation, management and human capital--make to a company's market value is deemed to be its corporate brand value.
So whilst click-through rates on emails and website hits are both free to measure and very seductive, it takes time and money to measure the value of your brand (many big PLCs value these on their balance sheet as goodwill running into several hundred million).
In the choices made by consumers, the emotional value of the brand takes precedence over the functional value of the product.
However, rather than looking at the tangible aspects of the product or service alone, the purchasing decision can also be of how much value and trust you place intangibles often referred to as brand value.
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In doing so, organizations will discover greater value from their people inside and beyond, developing loyalty, retention, leadership, brand value, and overall organizational culture towards one of which people readily be a part.
Your most active customers determine the value of the brand not only for themselves, but they also have a strong voice in determining the value that others see in your company, your products and your name.
In 2012, the brand value of TCL had exceeded RMB 58.326 billion, continuing to hold the No. 1 TV brand position in China today.
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In order for the brand to have value beyond that, the company must find new ways to deploy the brand (on new products, services, etc.) to create value.
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This would quickly dilute the value of the brand while decreasing our interest in new products.
Tesco brand value hamburgers have been found to have traces of real MEAT in them.
Usain will still be competing, making it much easier to reinforce his brand value.
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With Windows 8, Microsoft is sending a clear signal that its brand value proposition has shifted.
Then you need to consider the brand value of the platform you will eventually choose.
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They greatly value the Samsung brand, which has been painstakingly built through good design over many years.
And are all parties aware of where, when and how investments are being made to uphold brand value?
The top companies in brand value (we excluded utilities and government-sponsored enterprises) are surveyed in the table.
We've taken another look at Trump's real estate and other assets, including the brand value of his name.
The most simplistic, though often fatal error made is to assume brand value is simply an inheritable asset.
Michelin maintains the value of its brand by restricting its prestigious awards to just a handful of the very best establishments.
Pfizer plans to leverage the brand value of Lipitor after the patent expiration.
How do we fight for the value behind a brand when the world seems bent on seeking The Offer?
Nearly the same number said they are challenged when it comes to defining brand promise and managing brand value.
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