Low-cost US carriers Virgin America and JetBlue also offer upgraded economy class options.
But the obese, the gamblers, rugby players, skiers, the sedentary, the promiscuous who don't practice safe sex, those who won't wear helmets on motorcycles and bikes, horseback riders, pool owners, all-terrain-vehicle operators, small-plane pilots, sunbathers, scuba divers, and surfers -- all of whom cost us money and incur higher than average health care costs -- are still on the job.
In the US the emergence of low-cost airlines including Southwest and Spirit Airlines has contributed to a phenomenon that most flyers are surprised to discover.
The data we generate and lessons we learn from these pilot models will help us develop new, cost-effective solutions to diabetes care that can be replicated and scaled up by governments around the world.
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Who among those of us who are lucky enough to be insured against illness would not like to be able to understand, in advance, what it is likely to cost us out-of-pocket should we find ourselves engulfed in a battle with cancer or some other unpleasant medical experience?
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Novell is providing us with innovative, cross-platform development tools that enable us to reduce the cost and resources required to create mobile applications.
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They were more dangerous in attack and we struggled to convert pressure into points - that really cost us.
Continental and US Airways have gone the low-cost route before, without success.
Where in our work and lives does our no-sweat approach cost us productivity, a competitive edge, and even our ability to renew and recover?
Dollar-cost averaging forces us to do what doesn't come naturally, or as Mr. Malkiel puts it, "exactly what our emotions tell us not to do" buy more shares when prices are low and fewer when prices are high.
Don't count on taking the eStark onto the freeway anytime soon, though -- the high cost of US safety certifications will likely keep this one away from city streets.
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If we say that, you know what, the pollution that's being sent into the atmosphere has a cost to all of us -- in terms of in some cases the air we breathe that's causing asthma, in some cases because it's causing climate change -- we just want you to take into account those costs and price energy accordingly.
If we can do that in a energy-efficient -- in a cost-efficient way, then that would be hugely helpful to us.
That's an important tool to prevent long-term diseases that can cost us a lot of money.
"We have to learn from it, pick ourselves up and have to make sure losing in the play-off final does not cost us next season, " Law said.
Our customers say they come back to us because we provide the most liquid and cost-efficient markets in the world.
At the same time, interest rates in the US are currently near record lows - helping drive down cost of raising funds for companies.
It is not hard to see that food-related security problems overseas could cost us far more than the extra pennies we'll pay at the grocery store.
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"If our children like this kind of music, well then we don't think about the cost - that's for us to think about after the show!"
The question for management in such a fix is this: do we stick to printing and see if a combination of acquisitions, cost-cutting and prayer sees us through?
We didn't do that, made mistakes in the build-up to the goal and it cost us.
Ultimately, these costs are passed on to us all as health care cost growth is the number-one driver of increased federal spending and our deficits.
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Meanwhile, African American and Latino students continue to lag behind their white classmates -- an achievement gap that will ultimately cost us hundreds of billions of dollars because that's our future workforce.
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When mistakes are made overseas and a US-based brand receives subpar goods, it could be more cost effective to fix the mistakes on domestic shores.
"Our mistakes cost us, " said Malawi's shell-shocked coach Kim Splidsboel.
But even before the global economic slowdown, the US had moved into deficit - driven largely by tax cuts and the cost of the Iraq war.
The move will be a major boost to Lockheed Martin, whose F-35 programme has been criticised in the US for its high cost and production delays.
And the fact that it was being sold at around cost price - as Amazon boss Jeff Bezos told us last year - meant that it was the bargain tablet at Christmas.
But, for thinking about the changes that will save us from the unsustainable long-run trends I discussed earlier, slowing cost growth year after year is essential, and is what we focus on in our study.
There are many who think that strengthening the value of China's currency won't mean American jobs lost to China in the past decade return to US shores - the jobs will simply go to the next low-cost country like Vietnam or India.
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