The Facebook COO also set aside more than 15.8 million shares, about 47% of her converted shares, to pay for taxes uponconversion of her RSUs into stock.
Behavioral studies show that when an individual seeks information about something and is able to act upon it, the conversion of that intent will be 70 percent more efficient than a classical push ad.
Sedona was so desperate (or naive) that it signed off on a dangerous conversion feature: The more the stock went down, the more shares the bondholder was entitled to upon converting.