Think the unthinkable, the thing that scares you to think about several times a day.
Arnold Pistorius described the runner's grief as "unthinkable" and says his heart bleeds for his nephew.
Still, he has made the Conservatives almost electable, something unthinkable less than a year ago.
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As the New York Times noted, the gold standard no longer is unthinkable.
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And, the value Chrysler may be worth would have been unthinkable a few short years ago.
Indeed, the creation of a big bail-out fund was meant to make default unthinkable.
Now that they are gone, the prospect of war between EU states has become unthinkable.
It is certainly not unthinkable to me that Saudi production could start to decline this year.
Getting up to 5% over the next decade thus seems not merely ambitious, but almost unthinkable.
The idea of that occurring would have been unthinkable prior to the Enron news breaking.
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For many, he says, it was unthinkable that they would divest the PC business.
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Instead, they should prepare staff to make informed decisions and cope in case the unthinkable occurs.
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As I got on the train, the unthinkable happened, my twitter client stopped responding.
But not too long ago, this scene with Arthur would have been completely unthinkable.
Reforms in other areas, though less dramatic, would still have been unthinkable before Katrina.
But textile workers at a venerable Egyptian spinning mill recently did something that was considered unthinkable.
The resulting federal debt crisis might force tough political choices that seem unthinkable today.
It would be unthinkable to screen Mr Fo's play on Rai, let alone Mediaset.
"I find it unthinkable that Nissan won't be at 10% of the market, " he said.
Before the Internet, securities analysis and industrial research at current detailed levels would have been unthinkable.
The unthinkable: that there is no European bail-out rescue to be had, becomes increasingly possible.
As the crisis drags on, a break-up of Belgium looks less unthinkable than it was.
Yet for all the claims of new-found devotion to shareholder value, this would surely be unthinkable.
But, on reflection, he seems to have decided that the unthinkable is best left unthought.
The advance of technology is producing wondrous products and services that once were unthinkable.
Such consent would have been unthinkable a year ago, but is now merely improbable.
Against that background, both parties need to be far more willing to think the unthinkable.
And this progress, once unthinkable, is a tribute to Colombian leaders, including President Santos.
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All the same, the very fact of the charge is remarkable - unthinkable in headier days.
Using the debt ceiling as a hostage in a negotiation was unthinkable before 2011.
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