Twitter made TweetDeck a higher offer, and 40% of Twitter employees were already on TweetDeck anyway.
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TweetDeck did receive acquisition offers from both Twitter and UberMedia and eventually went with Twitter.
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London-based TweetDeck is the most popular Twitter application and responsible for around 13% of all user tweets.
So began a slew of acquisitions: Twitter acquired Tweetie in May 2010 and TweetDeck just this past May.
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Dodsworth, whose own Twitter followers have jumped since the start of this year, is an uber-TweetDeck user himself.
Index will be sharing offices with Moo, Groupspace, Lightbox, Soundcloud, SparkPR and Tweetdeck.
UberMedia also tried to purchase TweetDeck, people familiar with the matter have said.
Last week it bought British company TweetDeck, which made a third-party Twitter client used by an estimated 13% of Twitter users.
Twitter acquired some of those application companies, including TweetDeck, and developed its own services that rendered some other third-party companies obsolete.
The latter rule potentially affects developers like TweetDeck, whose application has helped Twitter grow its user base since its early days.
Essentially what it means is that analytics tools are picking up t.co as referral traffic instead of from such clients as Tweetdeck.
Dodsworth said that TweetDeck wanted to make money in a clever way in 2011, for instance with sponsored services rather than banner ads.
TweetDeck, which has 15 employees and is based in London, has already been moving towards becoming a destination hub for social networks other than Twitter.
The presence of these companies and investors will encourage more US companies to follow, as will well-known UK-based companies like Skype, Last.fm, Spotify and Tweetdeck.
RockMelt and TweetDeck have taken noble shots at cleaning it up.
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The exception to this is Twitter, I use a standalone third-party tool for that ( TweetDeck), although this can be run within the browser as well.
The founder and CEO of TweetDeck has been known to rearrange his entire DVD collection chronologically, then take each annual section and arrange it alphabetically too.
And, eventually, having learned from our readers that I might be able to fix my TweetDeck by updating it, I decided to try to fix it.
By making the home page more attractive, Twitter will draw more people there, possibly at the expense of others, like Tweetdeck, that offer other ways to access tweets.
If you want to go deeper, now or later, Twitter facilitates the process nicely via its mobile and desktop platforms as well as extensions such as TweetDeck .
This essentially makes TweetDeck a bargaining chip between the two.
Tweetdeck, for example, can no longer be assumed to be a Twitter-only client, because it also allows you to access your LinkedIn, Facebook, MySpace, Google Buzz and Foursquare accounts.
While either bid could mean a multi-million dollar payout for Dodsworth and his team, one has to wonder if TweetDeck would have been better off just going it alone.
Even with tools like Tweetdeck and HootSuite, which help you manage your searches and hashtags, it takes time and skill to sift through and mine the data.
The eastern area of Shoreditch is quickly turning into a miniature Silicon Valley for the number of start-ups and successful technology companies that are based there, including TweetDeck and LastFM.
It's a wonderfully minimalist app, if that's your thing, and you can open multiple windows (currently through a keyboard shortcut) to get some of that TweetDeck-style power user layout.
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After learning the results of a men's diving event on Monday, Ryan Sullivan used TweetDeck, an application owned by Twitter, to filter out the words "Olympic, " "Olympics, " and "London2012" from his feed.
So even if you can spot that a referral has come via Tweetdeck, you have no idea whether the user clicked on a link from their Twitter stream, or via Facebook, LinkedIn, etc.
The former programmer created TweetDeck in 2008 when he first joined Twitter and was irked to find that tweets from his friends were getting drowned out by more frequent tweeters like TechCrunch and Robert Scoble.
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