It is enjoying increased traffic in high-value technology items and in health-care products (an area in which all four firms are developing specialist divisions).
Outdoor goods retailer Giantnerd discovered that during the shopping weekend Facebook traffic produced an average order value 300% higher than its site average.
However, the ICO said European laws demand that users must consent to their traffic data being used for "value added services".
It gives us instant credibility, high visibility in the search engines, and significant traffic, even apart from the value of the services we have built on top of it.
To compensate for the declining store traffic, KFC responded with new offerings of value combos to go, free delivery services and no tipping from October to December 2012.
These initiatives from Starbucks are designed to increase customer traffic and spend at Starbucks locations by providing extra value to consumers.
Though Artfire has a long way to go in terms of site traffic, their ace in the hole is their value-added user-centered support.
Because of the keyword phenomenon, Sleeth says that journalists often pad posts with paragraphs about Steve Jobs and Mark Zuckerberg that add no value to their story but help drive traffic.
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These pages generate related text ads that monetize the traffic visiting the sites, but they are usually low value to end users.
Techmeme, which is an aggregator of technology news, agreed that the value of what they did was in driving traffic back to the original publisher of a story.
There are some automated valuation tools on the web like valuate.com and estibot.com that use search traffic, backlinks, and other data to appraise the value in the domain name.
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