The question has to be 'How do we maximize the value of the traffic that we're going to receive?'" For a lot of advertisers, internet advertising, social networking sites such as Twitter or Facebook, and internet searches on sites such as YouTube can be the answer.

VOA: standard.2010.01.27

It is enjoying increased traffic in high-value technology items and in health-care products (an area in which all four firms are developing specialist divisions).

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Outdoor goods retailer Giantnerd discovered that during the shopping weekend Facebook traffic produced an average order value 300% higher than its site average.

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However, the ICO said European laws demand that users must consent to their traffic data being used for "value added services".

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