But exporting popular cultural totems like Mickey Mouse, Coca-Cola, Levis jeans, and the iPhone, is one thing.

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But this megalopolis of almost nine million people has far more to show than Diego Rivera murals and Aztec totems.

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They don't seek or care about receiving the accolades of the New York Times or other post-religious totems for their actions.

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As much as books, they are totems for the fan base, collectables.

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Pollock had transmuted Orozco's politically charged imagery into psychological totems.

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Mr de Villepin decorated his address with erudite references to such cultural totems of Mitteleuropa as Gustav Klimt, Elias Canetti, Stefan Zweig and Mozart (whose 250th birthday it was).

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The Roosevelt of history is either a saint, in the view of most historians, or a devil, for those outliers who risk associating themselves with fascist totems such as Father Charles Coughlin and the German American Bund.

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But these books became totems.

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We think it has to be accepted that the power of the Dow or Nikkei 225 are such powerful, established totems in global finance that it unlikely that clients will refrain from using equal or price weighting indices nor will they walk away from cap weighting.

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