Mobile ad revenue is 23% of total ad revenue, up from 14% in the prior quarter.
SearchIgnite also noted that total ad spending growth slowed down in March, raising concerns about second-quarter ad spending.
Also the total ad time is significantly more than just five years ago.
Total ad spending in the U.S. in the first three quarters of 2012 grew by 2.5% over the same period in 2011.
Draizen estimates the Internet's share of total ad spending hovers around 6%, which she said reflects just a fraction of its reach among consumers.
Being very difficult to sell 100% of ads to brand advertisers, we split the total ad impressions between performance (long tail advertisers) and premium ads (brand advertisers).
According to TNS Media Intelligence, which tracks ad spending, total ad revenue for the two award shows fell 16% and 17%, respectively, from last year to this year.
The numbers were indeed somewhat grim: Total ad revenues for the company were down 8.9% from the same period in 2011, with both print and digital advertising falling.
FORBES: NY Times Co. Explains Its 'Shockingly Weak' Ad Results
Even Clear Channel is keeping Google on a tight leash, initially allowing the company access to less than 5% of its total ad inventory and drawing up what essentially amounts to a black list of existing advertisers that Google is prohibited from contacting.
Media services firm MagnaGlobal, a division of advertising and marketing giant Interpublic Group (NYSE: IPG), recently lowered its 2012 forecast for total ad spending growth to 2.9 percent from 4.8 percent, pointing to a slowdown in manufacturing, consumer spending and ongoing problems in the labor and housing markets.
FORBES: Ad, PR agencies grow despite slowing U.S. ad spending growth
But the total online ad market still accounts for only a small percentage of overall ad expenditures.
While still a distance away from the leader, which is once again Google, Hulu served up 1.4 million ads for a total of 553 ad minutes in April.
FORBES: With Bids From Yahoo, DirecTV And Time Warner Cable, Time To Say Aloha To Hulu?
Print advertising in the third quarter is forecasted to fall 9.25%, compared with digital ad revenues which will grow 14%. (Read Google Taking Over 40% Of Total U.S. Online Ad Spend).
FORBES: New York Times Agonizes As Print Media Ad Revenues Continue To Slide
Measurement at the level of total sales dilutes the measured ad effect by including all the repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
That said, AOL beat Wall Street forecasts for its total revenue and grew display ad revenue, the focus of its strategy, by 15% in its third consecutive quarter of growth.
FORBES: Is AOL Retreating on Its Patch Profitability Promise?
In particular, patients with AD showed significant improvement in total TDAS scores.
FORBES: Pharma's Reputation Continues to Suffer -- What Can Be Done To Fix It?
Pepsi declined to disclose the new campaign's total cost or the Pepsi brand's 2010 ad budget, saying only that it will be about the same as last year's.
Looking at the damages Google is offering Oracle to settle a possible patent infringement case allows one to calculate up what the total revenues from those services (ie, the ad revenue that their inclusion on phones brought to Google) have been.
FORBES: Google Makes More From iPhones Than it Does From Android
He said that ad buyers currently expect steady or slightly higher total dollar-volume growth.
Hulu generated 1.3 billion video ad impressions, about 29% of the total pie.
FORBES: Google Extends Lead In Search As AOL Creeps Up In Online Video
The virtual collapse (but not total disappearance) of the two traditional parties, the AD and COPEI, that ruled Venezuela for forty years gave way to a plethora of political parties, none of them capable of properly challenging Chavez.
According to an analysis by industry tracker Recma, WPP is the biggest ad firm in greater China (36% of total billings), India (56%) and Thailand (39%).
Google continues to grow its share of the total online pie, raking in 40.8% of all ad dollars spent in the U.S., according to research by eMarketer.
FORBES: Google Taking Over 40% Of Total U.S. Online Ad Spend
Since most jobs involve an ad-hoc mix of tasks some of which require total concentration and no interruptions it's far better to give people the option of working in a communal environment OR working somewhere quiet.
The display performance was especially worrisome, with the total volume of ads sold falling 7% year over year and the price per ad dropping 2%.
FORBES: Yahoo Earnings: Marissa Mayer's Got Numbers -- Just Not the Right Ones
But to suggest, as the Obama campaign ad does, that Bain shuttered GST simply to make a profit betrays a total misunderstanding of the outside forces affecting all U.S. steel production.
It leads all U.S. publishers with 23% of online display ad impressions, according to Comscore, and eats up a similar amount of the total time people spend online.
应用推荐