One-third of its total ad revenues come from the website, a remarkably high share.

公司广告收入的三分之一来自于网站这也是极大份额了。

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Morgan Stanley, an investment bank, finds that Americans spend 28% of their media time online, yet only 13% of total AD spending is devoted to the Internet.

投行摩根·斯坦利发现，美国人把28%的媒体使用时间花在了互联网上，但该领域对应的广告预算却只有13%。

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Meanwhile, social media ads — a perennial weak spot for Yahoo — is eating up a bigger piece of total online-ad spending.

同时，社交媒体广告在总体在线广告开支中所占份额也在不断增长，而这个领域始终是雅虎的软肋。

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Mobile ad revenue is 23% of total ad revenue, up from 14% in the prior quarter.

FORBES: Facebook Mobile Now 23% Of Ad Revenue

SearchIgnite also noted that total ad spending growth slowed down in March, raising concerns about second-quarter ad spending.

FORBES: Google In The Hot Seat

Also the total ad time is significantly more than just five years ago.

FORBES: Super Bowl Ad Spending Hits New Heights