Still, at the top end, Cards fans seem even more willing to pony up.
Its Galaxy S4 will keep the top end safe as a strong smartphone there.
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But something unsettling is clearly happening at the top end of the smartphone market.
And at the top end, real stars are reaping the rewards as never before.
Very bright students will benefit from more advanced material at the top end of the curriculum.
The retailer also forecast that its full-year profits would be at the top end of expectations.
The frequently quoted 24bn barrel potential is at the top end of what's deemed possible.
"Our television business continued to perform well at the top end of a difficult broadcast market, " he said.
You're also guaranteed to spot crocodiles in the Top End, in places such as Cahill's Crossing or Yellow Waters in Kakadu.
It assumes the top end of projections for oil still available for extraction.
This covers territory at the top end where some other experiments have already reported tantalising hints of dark matter.
That shows that the two competitions are very close at the top end.
At the top end of the market, that does not necessarily favour plastic.
However, demand for the bonds was high and the money raised was at the top end of Madrid's target.
To some companies, at the top end of the Mittelstand, Deutsche's corporate bankers can expect to sell fancy products.
Look hard enough and you can get the last generation of notebooks at the top end of that range.
And at the top end of the labour market, Goldman Sachs or J.
TVs at the top end of that size scale would really be too large for the housing of many Europeans.
Profits would be close to the top end of this range due to better-than-expected cost controls and margins, it added.
Initially, healthcare reform meant little to me, as the impact was negligible to me and I had fairly top end insurance.
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"The top end can sponsor the bottom end, and by paying this people could make a difference to millions, " he said.
But just as Apple was beginning to win over big chunks of the top end of the market, Apple changed strategy.
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Lounge chairs and pillow mints are to be found only at the top end of first-class service, called Silver and Blue.
The best place for guaranteed sighting of a great range of the Top End's fauna is the excellent Territory Wildlife Park, outside Darwin.
What the report did not tell you was that it was the top end of a very wide spread of possible prices.
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