Intellectual Ventures is building an active market for invention that allows buyers, sellers and inventors to realize value for their ideas.

ENGADGET: NVIDIA, Intellectual Ventures partner to acquire 4G patents from IPWireless

Traditional corporations need to realize the value of their workforces.

FORBES: What About Joe? Knowing Who Your Customer Is

Since most digital advertising is a total numbers game, it might take a while for agencies and their clients to realize what portion of their Like-spend is going to acquire fans and attendent search results of dubious value.

FORBES: Facebook Graph Search Runs On Likes That Advertisers Have Already Paid For