Using econometrics to pretend that the law of demand is dead is a dangerous delusion.
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Yet communications companies still make lobbyists in Washington rich by trying to pretend nothing has changed.
"It's good for them sometimes just to try to pretend everything is normal, " he said.
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And I think it is wrong to pretend that we are trying to set an agenda.
So for now, competing on the field pretty much means having to pretend you're in Oakland.
They choose to pretend like nothing can ever change, even when the trends are obvious.
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New York has tried to pretend it is a superior place immune to such discount prices.
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And it allows Dr Schneider to pretend he is a protein looking for a binding site.
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President Obama likes to pretend that a third of his trillion dollar stimulus involved tax cuts too.
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No will - the parties do not completely agree and see little reason to pretend they do.
He, however, is not entitled to pretend that he is anything less than aggressively, negatively, nastily, partisan.
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This reminds me of when I used to pretend-kick my sister when we were fighting as kids.
"It's really good, but nerve-wracking as we had to pretend to be news readers, " said Zoe, 12.
For them to pretend they were more eurosceptic and willing to cut the budget was purely opportunistic.
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Having pushed spending way up, they now want to pretend this spending is normal or, at least, inevitable.
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On the other side are the Democrats who like to pretend they're not.
"We're not going to pretend that what happened yesterday was just one incident, " Mr. Williams said during the hearing.
To pretend that the field is filled with people who are doing their best everyday is to ignore reality.
They thought it was important to pretend to solve the U.S. debt crisis.
"I would like to pretend that's the reason, but the main reason is she is a fantastic woman, " he gushed.
But Mr Rama says it is vital not to pretend all is well in Albania for the sake of expediency.
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It was eating me up inside that I had to pretend that a huge part of my life didn't exist.
To help Windows XP cope, advanced format drives will be able to pretend they still use sectors 512 bytes in size.
To pretend that Morocco is perfect would be a mistake, but so would pretending that there has no been significant progress.
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And they kept the face value 100 cents on the dollar, thus allowing the creditors to pretend they still want it.
"The Conservatives are trying to pretend all these cuts won't have an impact on services but it already is, " she said.
"Until confidence has been restored, we can't continue to pretend that everything is well, " AP news agency quotes Mr Tsvangirai as saying.
The ECB is giving banks cover to pretend their balance sheets are liquid enough to extend financing for desperately needed Euro growth.
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If they almost reached the stretch goal but not entirely, they will be inclined to pretend they did, and cook the books.
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They went so far as to recruit a 15-year-old girl to pretend to be Ashley on the phone, according to court documents.
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