When it comes to suspected wrongdoing by Google itself though, the company did get to break out a magic wand recently.
Part of this feels like an attempt by Google to align itself with freedom and openness and distract from accusations of data theft and spying.
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Jeschke went on to point out that users should be more concerned with who Google might be forced to give their files to, than what Google itself might do with their files.
When I spent a summer there in 2010, I found the idea of Google holding itself to a higher standard than other companies was widely shared by rank and file Google employees.
Over the years, the company was rumored to be in negotiations to sell itself several times, including to Google Inc.
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By using the same identifying name for several different kinds of communication, Google hopes to put itself at the center of all of its customer's communications.
Meanwhile, Google struggles to reinvent itself, and why not?
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Companies such as Plaxo, which help to synchronise address books, and Google itself, which has a primitive address book in its web-mail service, plan to turn these books into fully fledged social graphs that can do useful and productive things, perhaps including new variants of mini-feeds.
On the flip side of the coin, when was the last time Google subjected itself to a media interview?
Google clearly needs to reinvent itself to reduce its advertising dependency.
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However, Nokia faces an uphill task against the two well-entrenched ecosystems of Apple and Google to create a niche for itself and Microsoft.
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Google could do more to strengthen itself as a superiority and exploration brand among women, and could lift itself above sixth place for them, Buyology founding partner Donna Sturgess says.
Aside from a video on T-Mobile's YouTube page that's nearly identical to " a sneak peek" Google itself posted on Wednesday, little details are known -- no release date or pricing were announced.
The move comes as Google itself is attempting to become a major seller and distributor of professional video and music content through a variety of services, from its YouTube video site to the Google Play online-media store to its pay-TV service in Kansas City, which required deals with cable-channel networks.
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Google itself has a number of products it sells to enterprises such as its Google Apps Marketplace, Gmail and Google Docs.
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According to a report by The New York Times, Google's apparently looking to get into the tablet game itself.
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"It's one way that Google has made itself vulnerable to charges of hypocrisy, " says Sterling.
Indeed, the problem might be that Google is trying too hard to transform itself into a social company.
Law enforcement has gotten very aggressive about tapping Google for what it knows about people, as Google itself has taken pains to tell us in its transparency reports.
Reshuffling management, with co-founders Larry Page taking the helm in April and Sergey Brin working on strategic products, Google is looking to re-engineer itself to avoid becoming obsolete.
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Rightsflow is now a significant presence with the potential to compete against HFA. As of December 2011, Rightsflow is part of the Google family, allowing Rightsflow to establish itself in what is perhaps one of the biggest innovations in song licensing platforms: YouTube.
Analysts are also trying to predict whether Google would become a mobile operator itself.
In the space of eight years Google rose up to threaten Microsoft, which itself had knocked IBM off its perch.
Quora will soon open itself up to be searchable by Google.
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It is also getting easier, courtesy of the company itself: As Google continues to stockpile talent, its hiring activity provides outsiders with more and more clues about its intentions.
There is no evidence that Google plans to host or even make a phone itself.
Beyond the technology, Google itself also must find a way to work more closely with pay-TV operators, which have been cool to what looks to them like a huge, rich interloper.
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Microsoft hopes to differentiate itself in search from the incumbent, Google, by remaking how mobile search works, in particular refining the number of applications somebody uses, a search executive said Monday.
Holzle did clarify that Google is not planning to get into the networking business itself.
Google may see itself as friend and helper to the media business, but it also clearly sees itself in control of the targeting information.
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