So to Germans, Richard Branson is completely exotic, and all the better for that.
Its appeal has up until now been limited to Germans, who make up 96% of the guests.
It's the kind of thing that possibly might appeal to Germans, but you really can't imagine putting it on your cornflakes.
In fact, the deal is arguably more interesting to outsiders than to Germans.
Hostility to the idea of Poles selling farms, especially (in the west of the country) to Germans, has gone up quite sharply.
Antonis Samaras, the Greek prime minister, started a European charm offensive with an appeal to Germans for more time to meet targets for deficit cuts.
Selling tax shelters to Germans has become big business in Hollywood.
Instead, they have seized upon the issue of dual citizenship, which the proposed new law would allow, arguing that it will lead to Germans with divided loyalties.
Leave it to the Germans to engineer a simple-yet-brilliant upgrade to economy-class seating.
It would be too much to expect the commission to urge the Germans to stimulate their economy and let inflation go.
Put simply, its Europe policy has long consisted of coming up with the ideas, and getting the eager-to-please Germans to pay for them.
It would prove very difficult to persuade the Germans to stand behind the debts of nations who still cannot collect their taxes effectively.
The officials believe that such drastic steps may be the price to get the Germans to drop their resistance to pooling debt through eurobonds.
However, it will now be 45-year-old Dutchman Moniz, a former member of Spurs' backroom staff who followed Jol to Hamburg, who has the task of trying to take the Germans to a decider against either Atletico Madrid or Liverpool.
As the hours ticked towards conclusion, I received the latest of several briefings from people who were "talking to the Germans", that is, to senior CDU politicians, bankers, businesspeople and so on.
What brought it to the Germans' attention was the publicity given to growing indignation about German paintings still in Russian hands.
Sixteen years ago, Argentina had to get past the Germans to win their second world title.
In their determination to save, Germans seemed to forget that in the long run the point of exports is to pay for imports.
But Mr Bozic says both numbers and breeding quality have since improved, although not enough for him to contemplate selling a horse to eager Germans and Americans hanging around his door, or sending a team to the Olympics.
He will not give in to the Germans, who are the real power in Casablanca, but he refuses to do anything that needlessly exposes him to arrest.
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But he would like to see the Germans do more to liberalise their own services, to bolster the EU's single market (indeed, he wrote a report for the commission in May 2010 advocating further liberalisation).
The mosque has big windows, in part to reassure Germans that nothing bad is being preached.
To the Germans it is a way of describing a rational division of powers.
Not enough, in other words, to convert Germans into fans of their tax regime.
The source of that frustration used to be the Germans' seeming resistance to ever making a mistake.
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Rather than charging top euro for delicious content, pay-TV distributors are trying to hook Germans on technology.
ECONOMIST: Another push to sell pay-television to the Germans
I'd also suggest that he may not be familiar with what our suggestions to the Germans have been.
WHITEHOUSE: President Obama holds a Press Conference at the G20 Summit
When he left to battle Germans, Pamela began a series of love affairs.
The proposed cuts to benefits, by contrast, look brutally concrete to many Germans.
They are wary of once again going to the German parliament and asking Germans to take on further liabilities.
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