That means it is very, very hard for any big corp to be cool.
He needed her to be cool when he entered the restaurant, he told her.
The bottom line is that for modern luxury watches to sell they need to be cool.
Before the study basking sharks were believed to be cool-water sharks, restricted to temperate regions.
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It is hard to be cool if you are also the industry's incumbent.
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Jay-Z used to be cool until his songs were played before Yankees games.
He said he learned to be cool under pressure while a teenager, when he was a production-line supervisor at a tomato-packing factory.
Akon says that it was this reality, coupled with a desire "to be cool, " that sent him off the rails during his teenage years.
If The New York Times is really not trying hard enough to escape the Citadel of Stodge, Gawker is trying way too hard to be cool.
I'm going to forget this good grades stuff, ' and that's the fate of many boys who could be good in school but they trade that in to be cool and be a player.
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The Lakers light their court in the same fashion, but they're the Lakers, in showbiz L.A. (For what it's worth: Barclays is much lower-lit than Madison Square Garden.) The Nets don't have to try so hard to be cool.
Marketing angle: "We're making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it" according to George Harrison, Nintendo of America Sr.
Still, my quibbles should not detract from the fact that this combat system looks really cool, or at least looks like it has the potential to be really cool, and certainly a great deal more interesting than the vast majority of isometric action-RPGs out there.
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Vaccines need to be kept cool--between 36 and 46 degrees Fahrenheit--to prevent spoiling.
"I started off just trying to be the cool guy in high school, " Crozier explained.
"This was Ericsson's first attempt to be 'cool, '" says Larsson, dismissively.
The heart of this game is going to be this cool mode, which borrows elements from other game types but fuses them into something fresh and fun.
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"It was a lot more fun to me to be making cool interactive music apps than struggling with the music industry which was sort of in recession, " Dolby tells me.
Sinn Fein MP Martin McGuinness urged a crowd of about 100 protesters to be "cool, calm and collected" shortly after arriving in the village at about 1530 BST on Tuesday.
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"The second you start looking to be 'cool, ' you're dead, " says trendsetter Kevin Rose, the tech whiz behind a host of "cool" products, including social-bookmarking Web site Digg and online video network Revision3.
Here, the great manufacturing industries of China will swoop in and provide this person with an insanely cheap imitation of an Omega watch which they will now buy to be as cool as the last James Bond!
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