Mr. BILL CASTELLANO (Treasurer, TKTS, New York City): Last year, there was absolutely no change in the amount of tickets that we sold.

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Broadway producers charge full price in the early days of a hot show and then, when the excitement has receded, let discounters like TKTS try to fill the empty seats.

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At the TKTS booth, where every tourist comes -- they sell about 30, 000 half-price tickets every week -- TKTS treasurer Bill Castellano(ph) decided to crunch the numbers for last year, comparing the Sunday before the Super Bowl, Super Bowl Sunday, and the Sunday a week after.

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Though the splashy gimmick confused some tourists (who stood on the tent-entry line thinking they were queuing up for Broadway-show tickets at the nearby TKTS booth), most seemed to know where they were, and were curious to learn more about a far-flung destination they knew little about.

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