Broadway producers charge full price in the early days of a hot show and then, when the excitement has receded, let discounters like TKTS try to fill the empty seats.
At the TKTS booth, where every tourist comes -- they sell about 30, 000 half-price tickets every week -- TKTS treasurer Bill Castellano(ph) decided to crunch the numbers for last year, comparing the Sunday before the Super Bowl, Super Bowl Sunday, and the Sunday a week after.