So now is the time to be marketing defense wares overseas, where economies are growing faster and many countries are generating record revenues from a commodity boom.
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It is an exciting time to be in marketing.
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And that's consistent with the idea that when you remove something like marketing, it takes some time for the residual marketing to wear out.
Now, more than ever, brands need to be nimble and employ a real-time approach with respect to content marketing.
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But at that time they need to be marketing themselves, or they need to have a good agent doing it for them.
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This is the most interesting and challenging time ever to be a marketing change agent because the world around us is changing so fast.
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But in the new world of deals, local merchants have a branded medium within which they can deliver the right offer, at the right time, to the right audience, time and time again and use techniques such as re-marketing to close the loop.
In fact, some analysts say that Johansen is going to have a tough time marketing this technology without potential clients worrying that they might be sued by Apple if they try to use it, so it may come down to who has the deeper pockets here.
The type of post hoc study that Harvard did has to be moved into a real time dashboard for marketing and sales management as well as agents to see and use.
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Readers are now the contributors and the 2 way communication is at an all-time high when it comes to marketing products or services.
In recent weeks, it almost seemed as if the iPhone 5 might have a harder time than its predecessors to gain marketing momentum.
Understanding how to encourage men to enter a store, try on clothing and then take the time to complete the purchase takes marketing genius.
No matter how skilled or willing other accountancy firms may be, they will have an almost impossible time marketing their services to large or medium-sized companies that issue publicly traded securities.
Increasingly, I am finding that if CITOs spend just a bit of time thinking like marketers, taking time to understand the process of marketing, delving into marketing automation technology, and attempting to find sources of data that can be of assistance to marketers, the impact can be tremendous.
For the solo business person, an example would be a chiropractor adjusting the vertebrae of a web designer, a social media expert and a content provider (like yours truly) on an ongoing basis to handle all of his or her online marketing efforts, freeing up time to do what he or she does best while not putting out precious cash to receive these services.
"Companies with enough cash to boost spending on marketing can use a bad time as a period in which to focus on gaining more market share, " Reibstein says.
This will allow up to five people at a time to spend a year learning about marketing and financial management.
Their articles span everything from to marketing to tech to time management and so much more.
But at the same time Western culture is very hospitable to such marketing because there is currently a heightened perception of risk.
The speed makes it increasingly difficult for time-pressed CMOs and marketing management to know which agencies are in, cool and equipped to handle their account.
All women are not the same, just as all men are not the same (I might rant about stereotyping and marketing to men another time).
As experiences and engagement, particularly through digital and technology, become more central to any great marketing idea, many of us now spend much more time revisiting how to best stage it all for consumption.
The global economic slowdown has led to a torrid time for the advertising industry, with under-pressure companies slashing marketing budgets in an attempt to cut costs.
Labels were signing fewer acts, giving them less time to prove themselves and spending less money on marketing.
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Over time he ran everything from district sales to global marketing to overseeing all operations.
With more discipline over our use of resources, we could have made all the same marketing mistakes and still had time to bounce back.
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Google has been able to dominate search marketing thanks to its skill in delivering relevant ads to specific audiences in real time.
For example, now is the time to bring in those human resource, finance and marketing specialists, and the like across other functions.
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