It was a seeming realization by the brand wizards at the company that it was time to mirror the consumer trends towards an unbridled appreciation for brands that communicate with them in an authentic manner.
On the other hand, if this is all too close to home (my own 40th disappeared in the rear view mirror some time ago) we can take comfort in the fact that this research was carried out with civil servants and therefore may well not apply to human beings at all.
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It grew to an in-between length with no certain style while I became increasingly frustrated with myself every time I looked in the mirror.
Entrepreneurs driven by feelings of inferiority are far too sensitive to negative inputs to risk spending time in front of a mirror that reflects what is in their psyche.
She spent time in front of a mirror, retraining the shape of her mouth, forcing her lips into a long oval "O" to evoke Ms. Garland's face in midbelt but pulling back when the look turned clownish.
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Asset price inflation is much easier to diagnose through the rear mirror than in real time.
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From time to time I stopped before a polished mirror to turn my head this way and that.
More usually performed on animals, the creature is given time to get used to the mirror and is then anesthetized and marked on the face with odourless, non-tactile dye.
But his time at Edgeley Park did not mirror the path his playing career took, as the club had its fair share of financial problems and had a spell in administration before he joined.
Mr Eriksson's claim relates to a time when Piers Morgan edited the Daily Mirror.
Each time the government has arranged things to mirror the outcome produced by market forces in the West.
It was about the same time with Delaware in the rare view mirror that she first started driving off road.
Hollywood, not for the first time, stares at itself in the mirror.
Werner also found time to visit Hangzhou, Shanghai's mirror-lake-and-misty-mountain version of the Hamptons ( Escapes), and its ethereal Amanresort, Amanfayun.
Then he leans into the mirror, seeing himself clearly for the first time in years.
Plus, Ditto Trade users can pick what trades they want to mirror as they happen and exit a trade at any time.
Certainly something to think about, the next time you're staring at your own tired visage with your own humble mirror during your morning routine.
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Otherwise, they might find themselves in the minority come this time next year, and when assessing blame, they can simply look for the closest mirror.
All the more reason, says Lemont, to join up and mirror a top trader like the one who gained 460% over the same time period (see chart below).
Now and then she would raise herself into a sitting position and then spend a long time with her knees drawn up while she painted her nails or, with a small hand mirror, scrutinized herself for blemishes or unwanted hair.
It was a nerve-racking and emotional time for me - arriving at the games to suddenly be faced with the reality of meeting my mirror image - but it wasn't how I imagined it to be when I came face to face with people with my condition.
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If you wanted more proof that time and technology wait for no man, check out the newest kid on the digital block: the mirror-less camera.
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