The last time a famine was declared in Somalia - or anywhere else according to some aid organisations - was in 1992.

BBC: Famine to be declared in Somalia

People will prefer to smooth out their spending over time, rather than swing between famine and feast.

ECONOMIST: Economics focus: Remember fiscal policy? | The

Crispin was among some 100 agencies that clamored for a shot at a time when ad agencies are scrambling for any morsel in what is perhaps the most severe famine in Madison Avenue history.

FORBES: The Winner's Circle

Yunus spent time with farmers, manual laborers, and village residents to learn the real root causes of the famine.

FORBES: Spend Less Time On Planes And More Time With Worms

It is not the first time this has been done - the Conservatives devoted a previous party political broadcast to an East African famine appeal.

BBC: Northern Ireland