What I care about, actually, is not the thing in itself, but the way it's done.
Or maybe a system that respects the choices of parents and families is a pretty valuable thing in itself.
First, good branding should always center on the person who uses the thing you are selling and never on the thing in itself.
The pivotal choice should not be about the thing in itself, but about the brand and its world of feeling, meaning, and emotion.
Mr Brown is more prone to use Old Labour language, to criticise fat cats, to support redistribution and portray public spending as a good thing in itself.
To be clear, the opportunity to do such a thing never presented itself.
After falling short of expectations following its somewhat helter-skelter IPO debut, Facebook simply shook off the whole thing and acquired itself some good Karma.
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But now the 81-year-old company is learning a thing or two itself from its new purchase: how to better manage brands like Winnie the Pooh or the new pirate characters that crept out of Disney's successful 2003 film Pirates of the Caribbean.
The thing is that glass itself, what we use to make bottles and so on, is made of metals: but metal oxides.
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We believe an agreement is possible by the end of June, and that that will be a positive thing in and of itself.
Such is the essence of the world, the nameless thing-in-itself, a melange of a priori truths that reside dormant within each man from the moment he is born.
It believes that the right thing is to protect itself.
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It is merely a matter of applying an agreed-upon set of rules (for instance, that any thing is equal to itself, or that if something is true for all members of a set of objects, it is true for any one specific object) to a set of agreed-upon structures, such as sets of objects.
It's one thing cutting the jigsaw but it's totally another thing for it to dismantle itself.
The entire tone, the implication, is that creation of these jobs, the causing of this much investment, is in and of itself a good thing.
Which is a curious thing, because the game itself is under siege, primarily because of concerns about what playing it is doing to the brains of its players.
His struggle nearly 40 years ago to renounce his peerage so that he could sit as a commoner in the elected house seems a small thing now that hereditary peerage itself is on the point of being evicted from Westminster.
The individuals within it can indeed take actions and those actions can be more or less ethical (using whichever set of ethical standards you want to apply) but the company itself is a thing and thus incapable of either actions or ethics.
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The only thing that might harm the fungus itself is the trampling of too many human feet.
As with the NIT itself, the last thing most fans want is for their team to be associated with the NIT.
The movie itself mutates from one thing to another, throwing in beer slobs for the frat-house crowd, fart jokes for the preteens, and so on.
The tablet itself is a beefy thing, rugged enough, we're told, for the inevitable spills it will take, but small enough in its 7-inch form factor to be carried around in tiny hands.
In and of itself a thoroughly good thing.
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Sure, a big hail storm or the like will do a number on your megabucks rooftop installation, but the sun itself, the very thing those cells are designed to capture, gradually damages their internals, reducing efficiency.
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