The researchers found that ads retained attention better if they delivered several snippets of joy in succession than if they delivered a sustained period of joy.
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The reason why I found the VGO so innovative is because they were not only a joy to experience, but they were genuine.
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And once they find that joy, we must find ways to keep it alive.
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Dr Shang says what surprises her about the extremely wealthy is the excitement and joy they get out of their giving.
Children have been in our thoughts and prayers a great deal recently, and the Thoughts page this time is devoted to kids and the joy they give us.
They are a joy to have in our lives.
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"They were all joy, " she said.
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Then, as much to their surprise as to their joy, they noticed sales increasing substantially.
It's just a huge joy that they are finally going to be reunited and they are all healthy and all well.
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They were tears of joy: A study had found that Nexavar, a drug Bayer invented and developed with tiny biotech Onyx Pharmaceuticals of Emeryville, Calif.
The service at St Paul's also heard prayers for Archbishop Welby, his wife Caroline and their five children, that they might find "joy" in their new home.
This time though, it is due to the joy that they have finally found a way of combining their traditional lifestyle, conservation and the demands of the modern world into one happy, wildlife-filled bundle.
Scotland were having some joy when they kept the ball at close quarters and they managed to edge ahead on a rare foray into enemy territory when Dean Mumm was caught on the wrong side of a ruck and Godman landed the difficult penalty.
They were crying tears of joy, but a host of emotions ran through the parade.
Those aren't exactly Ritz-Carlton levels of customer joy, but they're good enough for hotels that cater to budget-minded folk.
In short, they showed a kind of joy that's often missing from high stakes, high drama games in March.
Sublime touches, languid pace, creativity ... the sheer joy of what they call "jogo bonito, " or the beautiful game.
Only 15 years ago, they had gathered here in joy to celebrate his election as France's first socialist president.
All are determinedly cute and cuddly, presumably so they can bring comfort and joy to lonely kids and even grown-ups.
They danced, they cheered, they quite literally jumped for joy.
"We believe that the first weddings will be beautiful and that they'll bring a breeze of joy, and that those who are opposed to them today will surely be confounded when they are overcome with the happiness of the newlyweds and the families, " she told the National Assembly.
Then the special joy wears off and they are back where they started, at least in terms of happiness.
Since Kelly took over in 2009, the Ducks have been a joy to watch as they literally ran up a 47-6 record.
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They will never know the maniacal joy of Survival Season, the glee of an empty golf course or the world's most perfect sport: pond hockey.
Though the likes of "Earth Star I" (2013) and "Illuminated Constellation" (2011) dazzle at first, they also seem to lack the joy one might expect from such ingenious overlays.
"Now our prayer must be that with their whole family they will be blessed with serenity, joy and peace, " he said.
Atletico Madrid had inflicted a first league defeat of the season on Barca last weekend but their joy proved short lived as they were beaten 1-0 by lowly Almeria.
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