Wal-Mart, FedEx and Dell became category leaders because they figured out supply chains.
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And they figured out what the right price to charge was, and what options to make standard.
They figured that they would satisfy their debts with bonuses-which ceased to appear when the recession hit.
They figured a mediocre car would sell if they were creative enough with advertising and promotional efforts.
Somebody is paying for all those crumpets, and they figured out who: Investors themselves, in the form of fees.
Anyway, they figured, a debtor with 11 time zones isn't going to vanish.
Boomers picked themselves up, dusted themselves off and a few years later they figured they were riding high again.
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They figured that the demons would not be able to subsist by themselves.
They figured it was highly unlikely that a quake could be of greater magnitude or a wave of greater height.
With Jim turning 80, they figured it was also time to unload their motorcycles, jet skis, four-wheelers and recreational vehicle.
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And they figured, oh well, she'll die soon and we'll take over.
They figured out how to buy better, unsung players for less money by using all the information available to them that other scouts had overlooked.
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They figured out the flu kept its virulent characteristics best in human mucus, which Dr. Marr took from the dripping nose of her 1-month-old baby.
They figured 10% of the ad click-throughs would yield a sign-up.
And what ended up happening was all these companies who were saying this was going to be a jobs killer, et cetera, they figured it out.
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Apparently they figured sub-zero nighttime temperatures and treacherous road conditions are ideal for showing off the stability management technology in their 911, Panamera and Cayenne variants.
They included details about the business that they figured would be attractive to investors, such as the number of customers already using its Web-based submission-management software.
On one side are the people who believe that the first proto-birds climbed into trees and that, as they glided down, they figured out how to flap.
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No one bought it at that price because they figured that if they were going to spend that much money they might as well get an iDevice.
And they figured that they were not alone in this.
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They figured it out a lot cheaper than anybody expected.
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If you look at PayPal, they changed their business model six times before they figured out that internet payments, email-based internet payments on eBay was actually the correct model.
And they figured that that was the way to diversify, but really they just - if you keep building good cars and people buy them, that's how you make money.
The same kinds of defined contribution plans, they figured, could work at larger self-insured employers, even though these big companies and their employees would not get quite the same tax advantages.
They figured that by owning a piece of the resellers and forcing them into Manatee-style factoring deals, they could keep some money flowing to MCI and still skim off a nifty slice.
Unfortunately, by the time they figured out the real pain, it was too late, and the financial crisis crushed their hopes of getting enough money to take another swing at the problem.
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They figured that a young Latina with a background as a public defender would have no trouble winning in a gerrymandered district that was 60% Hispanic and in which Democrats boasted a 22-point registration advantage.
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When I asked these planners to share their best and worst, they figured they were doing it to help others learn from their mistakes and their triumphs, not to be psycho-analyzed in a national publication.
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