If they possess the right attributes, then they can be offered a relevant product.

ECONOMIST: Enterprise software

Each person in the sample is given a list of 46 "attributes" and is then asked to say which of these traits they believe is applicable to a given celebrity or presidential candidate.

FORBES: Matching Candidates With Celebrities

Then we look at more nebulous attributes, such as country of registration, past utilization (types of flights, average lengths of flights and frequency of use), corrosion potential based on the region where it was based, importation costs and regulatory compliance, to name a few.

FORBES: What's The Best Jet For You? (Part 3)

On its website, the city attributes the drop in the crime rate since then to the law.

CNN: STORY HIGHLIGHTS

This validated approach fuses emotional and rational category attributes with product benefits and values, and then identifies the category-specific purchase drivers.

FORBES: 50,000 Consumers Vote Their Loyalty to Brands. Results Are In For Apple, Amazon, Apple, Call of Duty, Twitter, Apple, Halo, and Samsung Brands

The assessment approach we took fused the emotional and rational category attributes with product benefits and values, and then identified the category-specific purchase drivers and the expectation levels consumers held for the Ideal product.

FORBES: Apple Sets New Launch-Weekend Record With iPad Mini

But if a black man could be heroic and have all the attributes that you give to the best qualities in men, then how was it possible to treat a black man as subservient or as a non-person?

BBC: America's forgotten black cowboys

He attributes his interest to the days when his good friend, the late Levon Helm of The Band, then suffering from stage 3 throat cancer, went back on the road after his stream of record royalties dried up.

FORBES: Are Google, Yahoo And Major Brands Really Supporting Online Piracy?