If they possess the right attributes, then they can be offered a relevant product.

ECONOMIST: Enterprise software

Each person in the sample is given a list of 46 "attributes" and is then asked to say which of these traits they believe is applicable to a given celebrity or presidential candidate.

FORBES: Matching Candidates With Celebrities

Then we look at more nebulous attributes, such as country of registration, past utilization (types of flights, average lengths of flights and frequency of use), corrosion potential based on the region where it was based, importation costs and regulatory compliance, to name a few.

FORBES: What's The Best Jet For You? (Part 3)