They toy with the very idea of food how it is prepared, packaged, filigreed, tricked up, dramatized.
The first barrier Sullivan pointed to was the very idea of machine data itself.
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The very idea of reusing egg boxes or olive jars would be considered appalling.
He has blown up the very idea of how football offenses ought to be structured.
Ms. Marris's book goes further, challenging the very idea of a balance of nature.
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The very idea of a nursing home is enough to terrify any aging parent.
And yet, though some years away, the very idea of utility-style computing is making waves today.
CCA, because many people still find the very idea of a privately run prison faintly immoral.
As such, the very idea of empire grates on his ears in a way it does not grate mine.
And the very idea of owing that much money puts college out of reach for far too many families.
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Then there's Russia, where the very idea of middle-class property ownership is foreign.
' His work actively encourages us to question the very idea of authenticity.
More important, perhaps, is the fact that the very idea of reform has received endorsement at the highest level.
Once bits start dropping off, the very idea of Indonesia begins to collapse.
And that the very idea of a mobile phone launch has now jumped the shark with this latest bizarre spectacle.
The very idea of real competition clearly terrifies him and many others.
Further back in history, Confucius would have been appalled by the very idea of the Olympic games, never mind the sour grapes.
Europe, in contrast, is founded on the very idea of pooled sovereignty.
In healthcare, mobile technology will transform the very idea of a hospital.
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EU. Otmar Issing, now chief economist at the European Central Bank, used to be sceptical of the very idea of a single European currency.
More important, the very idea of full employment engineered by the central bank is socialistic and incompatible with limited government and a free society.
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Conservatives have allowed liberals to channel the anger and frustration that comes from this oppressive dynamic to attack the very idea of success itself.
It argues that the federal government should play no role in setting limits, and furthermore that the very idea of limits is too simplistic.
So just the very idea of getting down to operational and tactical levels with these folks is quite a change from what they're used to.
To a secular leftist who has traded the very idea of sin for a more flexible moral view, there is only one remaining outrage: hypocrisy.
In the 1990s there was quite the cold war going on in the world of networks between the very idea of stateful and stateless networks.
It has sued dozens of companies, claiming to have patented the very idea of selling computer software and other electronic goods over a computer network.
Indeed, despite increasingly clear signs of Iran's runaway nuclear ambitions, the Kremlin remains opposed to the very idea of comprehensive sanctions against the Islamic Republic.
Still, it makes the very idea of a president mixing with the people he is elected to serve seem like a well-intentioned but ultimately bittersweet illusion.
The United Nations continues to debate action regarding Iraq's armaments, considered so terrible that the very idea of them may provoke war weapons of mass destruction.
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