But to use it as the signifier for 35 paintings by 27 artists over 79 years seems like nothing more than an advertising ploy.
WSJ: de Young Museum: More Than Just the Girl
Men's clothing no longer operated so clearly as a signifier of social class, but while these boundaries were being blurred, the differences between the sexes became more pronounced.
BBC: Why did men stop wearing high heels?
The head of Diageo for Africa, Nick Blazquez, says that Johnnie Walker is a useful signifier of success.
ECONOMIST: Persuading Africans to switch from beer to Scotch
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