Today the significant opportunity in brand building is to maximize one idea across the globe, to create an inspirational rallying cry for a global consumer movement.
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The shop also trades in rough diamonds, and the moment Gilmar Campos, one of the owners, takes a look at the stone, he starts to cry.
Like the boy in the cry-wolf fable, you just get to a point where no one believes you.
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The mistakes that were repeatedly made (British Leyland, Concorde, steel nationalisation and the rest) are so many, and the successes (essentially, only the pharmaceutical industry) so few, as to make one almost cry out in anger.
Dylan, with a huge cowboy hat atop his stringbean body, moves through the film stolidly, though he is required to cry at one point.
I'm not one to write my memoirs or cry in to a notepad, but the blog really helps.
What's amazing is that the video remained on the Internet for a week, moving to other sites as soon as one was blocked, long enough for millions of surfers to have heard the students' cry: 'In a society under the rule of law, something infuriatingly unjust has happened!
It is a far cry from the original hacker ethos of making one cool thing, though perhaps still close to the hacker ideal of remaking the world.
Those discussions come disguised in adventure novels so gripping that they cry out to be read in one gulp then quickly reread to savor the details skipped in the first gallop through the pages.
Homes have central heating, running water and access to the internet, with Facebook being one of the most popular modes of communication -- a far cry from the spartan existence of Inuit communities in Greenland and northern Russia.
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In case you couldn't guess, critics deemed this one "a keeper, " and to sweeten things up, the street price on this puppy is a far cry from its original MSRP.
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As brave as this supposed employee may be, it may come back to bite him, but his Spartacus moment is turning into a rallying cry for the victims of one of the biggest launch disasters in modern gaming history.
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No one could argue with its cry for justice, but individual stories tend to get drowned out, and the act of watching it comes embarrassingly close to life in the pits a long, hard slog in the dark.
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