While Williams claimed it was providing an 18% premium over the original bidding price, Energy Transfer returnedthe punch, highlighting the advantages of its MLP (master limited partnership) structure. (Read Energy Transfer Buys Southern Union: The Beauty Of Nat Gas MLPs).
Warner cites the following anecdote, from a 1736 text: A maid spent the morning in a gin shop and then returned to her master's Kensington home with a rowdy trio.
In the new marketplace, devices people can't master in five minutes will result in a lot of returned items, which very quickly makes a product unprofitable.