So, while activity and calories are one part of the equation, metabolic parameters are another essential part of the human equation that provides a more complete perspective.

FORBES: Calories�Cthe ubiquitous term in health and fitness.

CheckLight does the reporting for you, thereby removing the human element from the equation.

ENGADGET: Reebok and mc10 team up to build CheckLight, a head impact indicator (hands-on)

Yet the unraveling of big data into meaningful insight may depend just as heavily on the human side of the equation.

CNN: People and computers need each other

To take the online shopping experience to the next level, human engagement must be added back into the equation.

FORBES: The Future Of E-Commerce: Bridging The Online/Offline Gap

Starting with the database technology that removed me from the equation, to the design of the service process, to the human factor, the entire brand experience integrated seamlessly.

FORBES: Measuring the Distance Between a Brand Promise and a Brand Experience