At stake is the future of two big franchises: James Bond and The Hobbit.
Peter Jackson's The Hobbit: An Unexpected Journey continued adding to its box office at six.
Best example is my recent trip to the bookshop adjacent the movie theatre showing The Hobbit.
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The Hobbit: An Unexpected Journey looks every bit as epic as one would hope.
Production on The Hobbit can now proceed without director Peter Jackson having to worry about finances.
What is Bilbo searching for in his dream at the end of chapter six of The Hobbit?
It also stars The Hobbit and former Doctor Who actor Sylvester McCoy and Bafta-nominated star John Hannah.
He later doubled back with supplemental material that rooted The Hobbit in the broader world of LOTR.
Producers on The Hobbit finally resolved a sticky labor situation would could have set filming back months.
The second instalment - The Hobbit: There and Back Again - is due for release in December 2013.
Located just outside Matamata on the North Island, Hobbiton, the movie set for The Hobbit, draws some 2, 000 visitors each day.
Like so many modern Hollywood tentpoles, The Hobbit's strong business overseas is the main component of its success.
The years between The Hobbit and The Lord of the Rings were not kind to the poor creature.
The Hobbit, as I made clear in my first review of the film, was a terrific movie.
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As my colleague Mark Hughes will tell you emphatically, The Hobbit is a movie worth watching.
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Warner Bros added that it was delighted at The Hobbit's box office success.
Well actually, the Hobbit preview wasn't shaky, it was smooth -- maybe too smooth -- and that's the point.
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The Hobbit: An Unexpected Journey has topped the North American box office for the third weekend in a row.
The Hobbit is a nearly perfect book from a literary point of view.
What are the biggest things to look forward to in The Hobbit movie?
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When I had heard that the relatively slender book, The Hobbit, by J.
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The researchers had thought the Hobbit's island-hopping ancestor was Homo erectus, which is known to have lived on nearby Java.
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One of the most consistently underappreciated elements of "The Hobbit" is Tolkien's use of poetry and song throughout the book.
The Hobbit, which was the shortest of the Lord of the Rings books, is being turned into a trilogy.
The once defunct studio is now considering an IPO solely on the strength of controlling The Hobbit and James Bond.
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An ancient gold ring thought to have inspired JRR Tolkien to write The Hobbit is on display at a Tudor house.
Jackson is borrowing from material both Tolkein and his son added to the Hobbit in the form of notes, years later.
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The company also took into consideration amenities mentioned in The Hobbit, such as a potato garden and a plethora of pantries.
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Next month's world premiere of The Hobbit will see New Zealand's capital Wellington renamed Middle Earth, after the film's fictional setting.
New Zealand needs The Hobbit for its tourist industry which caters to fans who want to see a bit of Middle Earth.
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