The headline we saw back in October was MRSA kills more than people - than AIDS does.
The headline screaming "John Smith Arrested" won't be matched by one declaring "John Smith Goes Free".
So what about that fork in the headline and the picture at the top?
The headline manufacturing PMI eased to 50.4 when consensus estimates had it at 52.
The headline was about gang fights between California residents and Mexican immigrants in Los Angeles.
But look behind the headline figure, and the calculation isn't quite as it might seem.
"This is how your debtors qualify, Angela get ready, " ran the headline in Sport Day.
CNN: Economic turmoil has 'affected' Greece team at Euro 2012
For each story, links to articles from each point of view sit neatly underneath the headline.
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Speaking of style, how did you like the headline on your piece last week?
Cause for celebration in the Daily Mail, under the headline "The debt we owe her".
The headline rate of breastfeeding remaining static was a positive sign, according to Ms Campbell.
What's really odd about this story is that the headline seems to have changed.
These are the headline generalities lobbed by partisans in the debate over who should pay.
The headline number for the CPI, for example, has been negative for the past three months.
But it all is just a warm-up for the headline act:keynote speaker Kenneth Davis.
The headline associates you with the unschooled notion that statistics lacks scientific basis and method.
The BBC's Brian Wheeler has taken a look at the art of the headline-grabbing political slogan.
Nonetheless the market is currently bulling the EUR on the headline, but how far?
But figures released on Wednesday showed a surprise fall in the headline rate of unemployment.
"I thought nothing of running the story with the headline 'The Truth', " he writes.
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And the headline robbery statistics themselves may not be quite so mortifying as they seem.
But there's always room for Punorama, the punning contest for amateurs who admire the headline writers' art.
"The headline on my obituary will say I missed a ground ball in Game 6, " said Buckner.
The sound bite coverage focuses on the headline revenue and earnings, as well as the device numbers.
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"All the right words but one, " was the headline of an analysis by the Defense Media Network.
You'll note the question mark in the headline - nothing is clear but keep watching this space.
It shared the headline finding but not the questionnaire, survey methods or calculation used to find losses.
First, corporate profits are subject to the corporate profits tax, some 35% currently as the headline rate.
"In Affectionate Remembrance of English Cricket" was the headline of a spoof obituary in the Sporting Times.
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The pop superstar will be among the headline acts at this year's V music festival in Chelmsford.
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