Truth be told, most Facebook users won't give a hoot, the same way that the flurry over the Beacon advertising program in late 2007 was fueled by a few vocal privacy advocates while the general population didn't seem to care about it one way or the other.
It is similar to Beacon, the free program that allows Facebook to track users' purchases and broadcast them as a newsfeed to their friends.
Facebook users' protest over Beacon, the program that shared information about their online activity with other Facebookers, was just the tip of the iceberg. 2008 will be the year when consumers finally realize how much personal data marketers have about them, thanks to the Web, and start to get really irked about it.
Zuckerberg has apologized for the company's Beacon ad program, which lets users track their Facebook friends' activities on other sites.
In the past week, the site's Beacon advertising program, which notifies a user's friends when he or she has made purchases at certain online retailers, incited 46, 000 Facebook members to stage a digital sit-in by joining a Facebook group created by MoveOn.org called "Facebook: stop invading my privacy!"
At the beginning of November, Zuckerberg declared Beacon, a new advertising program on Facebook, to be nothing less than the greatest media revolution in the last hundred years.
The trial revealed a local culture in which a town and school pledged its undying fealty to a football coach whose program was the one shining beacon of success in an otherwise decaying city.
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Facebook's privacy protesters have won the right to approve all of Beacon's messages, and even opt out completely from the program.
In a blog post, the 23-year-old founder of the social networking site apologized Wednesday for privacy violations by its controversial Beacon advertising program, which broadcasts users' online purchases to friends in their networks.
Another concern, Karp said, is that, as Tumblr grows, it will encounter from its users the kind of resistance to change that forced Facebook to shelve its Beacon advertising program and have greeted each revision to its privacy policies.
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