Truth be told, most Facebook users won't give a hoot, the same way that the flurry over the Beacon advertising program in late 2007 was fueled by a few vocal privacy advocates while the general population didn't seem to care about it one way or the other.

CNN: Facebook faces furor over content rights

It is similar to Beacon, the free program that allows Facebook to track users' purchases and broadcast them as a newsfeed to their friends.

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Facebook users' protest over Beacon, the program that shared information about their online activity with other Facebookers, was just the tip of the iceberg. 2008 will be the year when consumers finally realize how much personal data marketers have about them, thanks to the Web, and start to get really irked about it.

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