Doan foresaw the day of cheap servers and made his software bet on that platform.
That platform has disappeared, and brands no longer have a center stage to occupy.
That platform is home to four sensors that measure the pressure a foot places on it.
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Dr. Ijad Madisch intends to be the man who puts that platform into place.
Now Zynga has launched the first four of its third-party games on that platform.
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Narayan says when you have a platform, it is all about control of the applications on that platform.
It was funny because only the people involved knew how important it was to have that platform properly aligned.
You can't even install Microsoft's own Silverlight browser plugin, which should be the final nail in that platform's coffin.
So, are Google and Apple successful because of the platform or because of the services and products around that platform?
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You simply cannot ignore the overt imagery of Blake rising on that platform followed by the title appearing on screen.
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If they want to make Darlyne Neff pay more money for her check-ups, her mammograms, they can run on that platform.
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Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged for the brand.
Furthermore, there should be massive network effects in digital learning, where the more people use a platform, the better and more useful that platform will become.
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Temenos also entered the wealth management business with the 2010 acquisition of Odyssey Group and plans to expand that platform which already has 160 financial institution customers worldwide.
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But given all that the company knows about its users and its intimate access to them, it has to be careful about how it takes advantage of that platform.
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From that perspective, it helps to think of Chrome (the browser) as the platform and the OS as a way of delivering the purest expression of what that platform can do.
That platform will come under internal and external pressures.
"If you can build a good platform made up of high-tech, high-quality elements and you then produce, oh, five vehicles on that platform, you are going to save a lot of money, " says Folz.
Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged, linking the platform to the emotional and rational aspects that drive consumer engagement with a category.
Even if the market is dominated by a single platform, that market share will be shared among several companies that build products using that platform, who wil compete with each other to produce enhancements to the underlying, shared code.
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But it has one final meaning, symbolized extremely clearly in the final shot of the film when we see John Blake step forward and that platform RISING to lift him to claim the legacy of Batman that Bruce has passed on to him.
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Thinking about cars as a platform raises the prospect that someone could produce a sort of operating system for that platform and capture a huge share of the value, as Apple did with its iPod and iPhone and as Microsoft did with personal computers.
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"The Democratic Left is insisting that this platform will contain commitments that will ensure the removal of measures that have gravely affected the Greek society, " Kouvelis said.
"We want to leverage that BBM platform to create new services that are really value-added services that people, companies, whatever, are really willing to pay for, " Mr. Heins said.
It also opens up vast potential for new products and services that ride on top of that operating platform an opportunity that is, no doubt, not lost on Google (and which I will explore in depth in Part 4).
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The first is the volume of users on the platform, the second is showing developers that the platform is financially viable.
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Meanwhile, a handful of add-on products for Microsoft 's (nasdaq: MSFT - news - people ) Pocket PC platform have over the past year or so shown that the platform can handle mapping easily.
We offer a set of premium functionality that enhances our core platform that provides advanced functionality.
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